What is the middleware brand “CRIWARE”?
CRIWARE (pronounced “C-R-I--Ware”) is the brand name for the middleware products and services we provide. Built on the audio and video compression technologies we have refined over many years, it contributes to improved product quality and development efficiency across various fields.
What is middleware?
The role and importance of middleware
Middleware is software positioned in the “middle” between hardware or operating systems and applications. By abstracting the differences between hardware and operating systems and supporting application operation, it allows developers to focus on more specialized and creative work without being hindered by environmental compatibility.
A middleware brand to deliver surprise and emotion to more people
The middleware brand “CRIWARE” is the collective name for the middleware products and services we provide. The CRIWARE logo incorporates motifs of a speaker and a display, symbolizing our core technologies of audio and video. The technologies we have refined to make audio and video “light,” “clean,” and “easy to use” help developers achieve what they truly aim to create.
Advanced software technology that enhances expression
We provide technologies related to “audio and video,” the sources of emotional impact, supporting the creation of diverse forms of expression and experience. The low processing load made possible by advanced software technology enables both high performance and rich expression, responding precisely to the required “moment.” CRIWARE supports the creation of content that evokes emotion.
A globally recognized and adopted brand
In fields such as video games, mobility, karaoke, and e-commerce, CRIWARE is highly valued for its quality and ease of use. Through careful research and optimization for each type of hardware, we maximize content quality and performance around the world.
What CRIWARE can achieve
CRIWARE addresses diverse needs with unique audio and video technologies, improving user experiences across many fields including video games and mobility.
It optimizes digital audio and video data by “reducing data size” and “minimizing processing load according to device characteristics,” while “maintaining high quality and clean playback.”
Its technology reduces the size of audio and video content data. By doing this, it eases the burden on storage and networks and shortening download wait times for end users. It also enables “clean playback with low load tailored to device characteristics,” delivering the best possible quality of audio and video for each device. Furthermore, it supports multi-platform compatibility, encouraging the horizontal expansion of content. With CRIWARE, users can enjoy excellent audio and video experiences in any environment.
For example, we can solve the following issues
Home consoles, handheld devices, PCs, smartphones. Modern games are expected to operate reliably across a wide range of environments. We provide strong support for multi-platform compatibility, which normally requires considerable effort and technical expertise. This enables many users to enjoy the same game together.
While driving, delivering necessary information appropriately to both drivers and pedestrians contributes not only to safety but also to a comfortable and pleasant driving experience. Examples include notifying pedestrians of approaching vehicles through audio, or alerting drivers to key points using meter displays and indicator lights. Our technology makes driving itself an enjoyable experience.
Karaoke systems involve not only music playback and microphone input, but also functions such as vocal effects and scoring. CRIWARE supports these features through advanced audio signal processing and editing technologies. We provide users with new ways to enjoy singing.
On e-commerce sites, video content that conveys product appeal visually is highly effective. Features such as 360° swipe videos that let users view products from all angles, or auto-play videos that respond to scrolling, enable lightweight, fast, and high-quality video content. These help create sites that users are loathe to abandon.
